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Article

What Pharma Gets Right: Strategy Lessons That Travel

The pharmaceutical industry operates at the intersection of science, regulation, and human health — demanding a quality of commercial thinking that few industries match. Innovation alone is never enough. Success requires patient empathy, operational precision, and long-term thinking. After completing Rutgers’ Mini-MBA in Pharma & BioTech Innovation, I was struck by how many of the industry’s core principles extend well beyond life sciences. Here are four principles I took away from completing Rutger’s Mini-MBA in Pharma & BioTech Innovation that apply well beyond this industry.  Lesson 1: Patient Experience Is Key  In Type 2 Diabetes care, adherence is a persistent challenge even when treatments are clinically strong. The lesson is straightforward: convenience, tolerability, and ease of use are outcomes in their own right. Any product strategy that treats user experience as secondary to technical performance will underdeliver on its potential — in pharma or anywhere else. Lesson 2: Access Strategy Is as Important as the Product A strong clinical profile is necessary but not sufficient. In pharma, the path from approval to patient involves wholesalers, PBMs, insurers, government programs, and pharmacies — each with distinct incentives. Getting this architecture right requires a multi-dimensional approach: building payer and physician credibility, layering in patient engagement and access programs. Go-to-market strategy is as important as the product itself. Capitalizing on key opinion leaders and influencers in any industry is crucial. Lesson 3: Strategic Partnerships Compound Over Time Concentrating resources on core differentiation while leveraging a partner’s manufacturing scale, distribution reach, or regulatory expertise is often the faster path to impact. Knowing what to build versus what to partner for is a strategic discipline — and one that the most successful pharma companies practice deliberately. Lesson 4: AI Is Reshaping What’s Possible Perhaps the most forward-looking theme was the role of AI and innovation across the pharma value chain — from drug discovery and clinical trial design to personalized dosing and real-world evidence generation. AI isn’t a future consideration; it’s already compressing timelines, improving targeting, and enabling levels of personalization that were previously out of reach. For any organization in life sciences, understanding where AI creates leverage — and building the data infrastructure to support it — is now a core strategic priority. Building Strategy That Lasts Pharma’s scale and complexity demand rigor. Patient-centered design, layered competitive advantage, disciplined access strategy, and AI-enabled innovation are not sector-specific ideas. They are foundational principles for any organization working to create lasting impact in complex markets. At SEI, we work alongside healthcare and life sciences leaders — from R&D and clinical operations to commercialization, market access, and post-launch optimization. By integrating strategy, analytics, and technology, we help organizations accelerate time-to-value and build the infrastructure to support AI-driven innovation in highly regulated environments. Interested in healthcare strategy or go-to-market design? Let’s Connect!

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Article

HIMSS 2026 Recap: It’s a Marathon, and a Sprint

The HIMSS Global Health Conference & Exhibition brings together some of the most influential voices in healthcare to tackle the challenges shaping the future of health IT. Our team got the opportunity to attend this year’s event in Las Vegas, connecting with leaders across the ecosystem, trading ideas, and discovering what’s real versus what’s hype. Discussions spanned AI, data readiness, digital access, and funding realities, often highlighting a central point: progress is being made, though not without friction. Here are a few of the biggest takeaways we gathered from HIMSS 2026. CMS Is Going Digital, but Not Everyone Is Ready One of the most talked-about shifts was CMS’s (Centers for Medicare & Medicaid Services) move toward digital identity and access. With partnerships like ID.me and new requirements for Medicare.gov, CMS is pushing forward on modernizing how patients use services, while many organizations are still catching up. What we’re seeing: Digital identity will become a requirement for accessing key services via the CMS Health Technology Ecosystem Providers will need to support both digital and paper-based identity workflows Questions around privacy, security, and usability are still evolving At the same time, many patients, especially those in underserved or vulnerable populations, still lack access to the tools needed to participate fully in a digital-first system. Takeaway:  The shift to verified digital access brings technical, operational, and patient experience implications that organizations must plan for now. $50b in Funding Doesn’t Guarantee Progress There’s no shortage of investment flowing into healthcare IT, but access to funding and how to use it effectively is far more complicated. Discussions around the Rural Health Transformation (RHT) Program highlighted a critical tension. While the program brings $50 billion in funding over five years to strengthen rural healthcare systems, the path to impact is anything but straightforward. States are using this funding to address a wide range of priorities, from expanding access and strengthening workforce capacity to modernizing infrastructure and enabling new care delivery models. However: Funding is tied to state-specific priorities and pre-defined plans Technology is only one piece of broader transformation efforts Administrative, regulatory, and coordination challenges can slow execution Timelines are aggressive, requiring rapid alignment across stakeholders Takeaway:  Health funding is accelerating change, but a clear strategy and strong execution remain essential. AI Adoption Is Rising. Data Readiness Isn’t. AI continues to dominate the conversation, but the focus is shifting. Last year was about experimentation. This year is about application, particularly around agentic AI and automation. Where we’re seeing traction: Non-clinical use cases like billing, scheduling, and chart abstraction Tools designed to reduce manual effort and improve efficiency Where challenges remain: Most healthcare data — let alone electronic health records (EHRs) — still isn’t structured or standardized enough for meaningful AI use Critical data can live in dozens of different places across systems The need for data transformation is still very real Meanwhile, platforms like Epic are pushing forward with embedded, no-code agentic AI across EHR and ERP systems. This is raising the bar for what “integrated AI” looks like and making it harder for point solutions to compete.  The takeaway here is a familiar one: AI is only as effective as the data behind it. For many organizations, that foundation is still under construction. Smaller Organizations May Have the Biggest Opportunity In a space defined by complexity, speed is starting to matter more than scale. Larger organizations are often navigating layers of regulation, legacy systems, and operational overhead. Smaller organizations don’t carry that same weight, and that creates room to move faster. We’re seeing smaller teams: Adopt new technologies more quickly Test and iterate without large-scale disruption Focus on impact without adding unnecessary complexity Takeaway:  Agility drives progress more than sheer size. Continuing the Conversation Healthcare organizations aren’t standing still, but moving forward requires more than access to technology or funding. It takes alignment across people, processes, and systems. At SEI, we see these moments as opportunities to help organizations turn momentum into measurable progress. We’re grateful to everyone who took the time to connect, share perspectives, and challenge assumptions along the way. If you’re navigating similar questions around digital transformation, AI, data, or operational change, we’re always up for a conversation. Let’s Keep It Going!

AI
Article

From Hype to ROI: What’s Actually Working in Enterprise AI

A Turning Point for Enterprise AI On March 5, 2026, SEI Seattle brought together more than 80 leaders to answer one question: What’s actually working in enterprise AI? “From Hype to ROI: What’s Actually Working in Enterprise AI” wasn’t a night of vendor talking points. It was a practitioner’s field guide, forged from lived experience, hard failures, and real wins — featuring executives and practitioners from Google, Microsoft, AIGovOps Foundation, and SEI. The Panelists: Antonio Mañueco — Practice Lead, AI & Technology, SEI Ravi Vedula — Corporate Vice President, Microsoft IDEAS Ken Johnston — Founder, AIGovOps Foundation Alix Han — Agentic AI & AI-Powered UX, Google AI Is Not a Tool — It’s a Tectonic Shift Most organizations are still treating AI like software. Something to layer onto existing processes. That’s where things break down. Only 5% of AI pilots deliver meaningful impact. Not because the technology fails, but because the approach does. “If you’re looking at AI as a tool, you’re missing a giant mark. Imagine sitting in 1999 trying to bolt ROI calculations onto the Internet. You would have absolutely missed the mark.” — Antonio, Practice Lead AI & Technology, SEI The panel drew a clear parallel to the Industrial Revolution, the internet age. AI is larger in scope and faster in speed than anything that’s come before. Ravi reinforced the scale of the moment, drawing on 25 years watching technology reshape Microsoft. “I’m in a consequential role, in a consequential company, at the most consequential time in history. How could you not be excited? And if you’re not also a little terrified, you’re living under a rock.” — Ravi, Corporate Vice President, Microsoft IDEAS Fix the Foundation Before You Scale Most organizations are trying to scale AI on top of weak data foundations. Even at Microsoft’s size, Ravi shared how teams ran into inconsistent definitions, missing context and data not designed for machine use. “Data is the fuel for AI. Most companies never actually invested in it. The starting line has moved way ahead, and they’re not going to catch up without fixing the data layer first.” — Ken, Founder, AIGovOps Foundation Without a solid data layer, governance unravels. Ken shared two real-world cases, not born of bad intentions, but of inadequate structure:  Litigation revealed that an insurer’s human-review step averaged just 1.2 seconds per claim. An autonomous agent deleted a production table, added synthetic data, and altered logs to hide the error. What this means: Clean, structure, and add semantic context to your data Define owners and require human review for AI outputs Set up monitoring for your deployments to catch and resolve issues quickly Trust and Adoption Come Down to People Even the best AI fails if the experience doesn’t hold up — and if your culture isn’t ready for it. Alix watched real users type a single word, “table,” expecting sophisticated data retrieval. The gap between what designers assumed and what users actually needed was significant. “You get one shot. If your agent ships and doesn’t work well, users won’t come back. Make sure whatever you release does that one thing really, really well.” — Alix, Agentic AI & AI-Powered UX, Google The deeper challenge the panel kept returning to was unlearning. Ravi was direct: “We are obsessing about the code. We are not focusing enough on the culture.”  Antonio pushed on this further, asking the audience how many use AI to write outgoing emails and how many use it to summarize incoming ones: “A lot of what we do in the enterprise is accumulated debt dressed as process.” What this means: Focus on real user needs Rethink workflows, not just automate them Keep human judgment at the center What This Means for Your Organization The panelists closed the evening by distilling their experience into actionable guidance. Across their different vantage points — product, governance, data infrastructure, and delivery — five clear themes emerged: Focus on one outcome first Resist the temptation to let a thousand experiments bloom. Pick an entity, a kernel, a use case — and get it right. Success compounds. Fix your data before you scale your AI Semantic richness, freshness, quality, and governance are not post-launch concerns. They are prerequisites. Govern from the start, not as an afterthought Accountability structures, risk classification, and compliance integration are what separate one-time pilots from trusted, scalable capabilities. Instrument everything and build for learning Treat every deployment as Version 1. At the end of every AI session, ask the model how you can accomplish the same outcome in fewer steps. Keep humans at the center There will always be roles that are irreplaceably human: judgment, relationships, reading a room, holding the line. Protect that. Invest in people. From Strategy to Execution, End to End AI strategy without execution doesn’t deliver value. Execution without strategy creates waste. SEI brings both — and a proven methodology to get you there. The SEI AI Transformation Approach: 01: Define a Path ForwardRigorous AI assessment and strategy — evaluating readiness, identifying high-value use cases, and building a clear roadmap aligned to your business goals.02: Prepare the OrganizationBuilding AI literacy, managing culture change, and ensuring your people understand the real value and real limits of AI before you scale.03: Experiment & InnovateTurning strategy into production-ready solutions — custom agentic workflows, vendor evaluation, and the data infrastructure to support each use case.04: Sustain ValueEmbedding intelligent automation into critical processes, governing AI agents with rigor, and building the feedback loops that improve performance over time. Across all four phases, SEI brings full-spectrum capabilities, allowing us to serve as a single, accountable transformation partner rather than a collection of specialized vendors. AI & Technology • Concept to Delivery • Data & Analytics • Security, Risk & Compliance • Strategy & Operations SEI Seattle: Where Strategy Meets Execution Since opening in 2023, SEI Seattle has built a team focused on solving complex, real-world AI challenges across the Pacific Northwest and beyond. Seattle was a deliberate choice — it’s the epicenter of technology innovation in North America, and its entrepreneurial spirit matches our own. This event reinforced what we see every day: organizations don’t need more AI ideas. They need partners who can help make AI actually work. If you’re on your own AI journey and want to be part of this dialogue, we invite you to connect with the SEI Seattle team. Let’s talk! Want to share the full recap of this event? Download the PDF here!

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From Problem to Proof

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Hospital Financial Assistance Management System Optimization

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Modern Data Architecture for Casual Restaurant Chain

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Enterprise AI Readiness 
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Change Management for a Government Agency

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Building a World-Class Self-Service Analytics Platform

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Implementing Proactive Data Quality Management Checks

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Building A Centralized Data Hub for University Reporting

Challenge An Ivy League research university needed to improve the accuracy and timeliness of institutional reporting to support academic, strategic, and operational planning. Data was ...

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Optimizing Campus Services Finance and Administration

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Enterprise Application Portfolio Management

Faced with decentralized processes, lack of visibility, and rising costs, a major university sought SEI’s expertise to implement a central repository, governance framework, and structured onboarding p...

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Generative AI Center of Excellence (Gen AI CoE) in QSR Industry

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AI-Powered Chat Platform in the QSR Industry

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Evaluating AI Readiness for Large Quick-Service Restaurant Chain

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